21 Content Categories at From The Experts’ Mouth: Niche vs Multi-disciplinary
Content Published at From The Experts Mouth
The team at From The Experts Mouth often gets asked this question, What is your niche? We typically explain our approach, and how we encourage people to share and interact more across functional and domain boundaries and adopt a multi-disciplinary approach. Many people get it immediately, but some others are constrained by their deference to the conventional wisdom of sticking to niches. In either case, people have a follow-up question – What kind of content does From The Experts Mouth publish? They typically want to hear of examples of the genres in which we typically publish content.
So, in this post, we aim to address the following two frequently asked questions:
- When everyone these days speaks about focusing on a niche segment, why is From The Experts Mouth focusing on diversity and bringing together content across a broad range of domains and functions?
- What are the content categories in which From The Experts mouth typically publishes content, and accepts articles from contributors?
Content Strategy: Niche vs Multi-disciplinary
Money is in the niches
So, let us first address the question of narrow vs broad focus. The conventional wisdom in the 21st century for marketers is to focus on their niche. And, this makes perfect business sense from the vantage point of marketers, as it helps them to focus on their target audience, craft a suitable value proposition and meet the unmet needs of the niche.
There is nothing wrong with this approach per se.
However, there are two situations in which the above arguments do not hold water.
But, the consumer wants more!
Firstly, from the vantage point of individuals and of those consuming content, this thinking does not make sense. When we consume content and restrict our multi-disciplinary interactions, our growth is stunted and we miss out on the wonderful opportunity to learn from each other.
As an example, if you watch one kind of videos on YouTube, its algorithm will work with a vengeance to ensure that it feeds you more of the same stuff, so that your engagement is higher on their platform. Showing you diverse content does not make business sense for them, since the probability of your engaging with unrelated areas is either low or unknown. However, as a consumer and as a curious learner, you are missing out on wonderful opportunities.
Remember, that what is good for marketers is not necessarily in your best interest as a consumer.
And, outside forces hold the key to disruptive innovation
The second issue with a niche-focused approach presents itself from the perspective of a business. We are living in a world that is witnessing rapid change, and disruptive innovations have increasingly become the norm. In particular, the digital tsunami has engulfed many traditional approaches to doing business across industries.
Many of the disruptive innovations have been driven by people or forces from outside the industry, or niche. You only have to think of the world’s largest bookshop, hotel chain, retailer, etc. to appreciate this. Even the innovations that have come from within the industry, have been inspired or enabled by outside forces.
Consequently, whether you are a creator or a consumer, a business or an individual, you need a healthy mix of focusing on the niche and consuming content across multiple domains.
Related Read: Do you have The One Idea that can change the world?
What is the nature of content published at From The Experts Mouth?
Having addressed the first question relating to narrow vs broad focus, let us address the second question. So, what kind of content does From The Experts Mouth typically publish? Once again, we can answer this question from the perspective of a potential reader and a potential contributor.
How can I share my thoughts with readers of From The Experts Mouth?
If you are a potential contributor, we have already answered most of your questions on the Get Featured page. You will get to know more about the submission guidelines and can also submit your insights and experiences in the embedded form on this page. In case you want to share your journey, as a freelancer or entrepreneur, we have created a bespoke form for you, with thinking and writing prompts at Share Your Journey. And, finally, in case you want to write about your stories with reference to the pandemic, you can Share Your Power too.
In addition, you may also want to know whether our platform publishes content related to the topics that you want to write about. So, let us examine this from the perspective of a potential reader, and this will also answer your queries.
What kind of content can I read on the website?
We have summarized the topics across 21 content categories within which we have published content so far in 2021. Clicking through on any of the 21 content categories below will enable you to explore the content across the respective category, selecting just the ones that you are looking for, out of hundreds of articles on our website.
While this is quite a diverse spread, you may still want to read or write about something that is not included here. As long as the content meets the core tenets of our approach, we would be happy to enable writers to publish, and reders to benefit from the shared insights and experiences in the given topic.
As a sidenote, this approach has resulted in our platform attracting authors from 5 continents, readers from over 110 countries and scores of our articles appearing as Featured Snippets on Google and other search engines, contributing to our Success Story.
And now, without further ado, here are the 21 content categories within which we have published content on the From The Experts Mouth website. Happy Reading and Happy Writing!
21 Content Categories – From The Experts Mouth
The T Model: Bringing it together
We hope you enjoy reading through the diverse set of content that we publish on our website and the above categories also prompt you to share insights and experiences from areas and genres that you had not considered before. However, there may be questions that are still lingering in your mind.
How do we reconcile the niche vs multi-disciplinary debate?
How can we enrich ourself across domains and still make money?
Introducing the T-Model
The answer lies in our unique approach, and in particular, adoption of the principles of the T Model.
The T Model encourages people to broaden their horizons, navigating the breadth of the letter T. At the same time, they are encouraged to go deep into some of their interest areas, navigating the depth (or height) of the letter T.
This way, you can have the best of both worlds. This helps you resolve the dichotomy that is inherent in the narrow vs broad focus debate.
Now, you can have your cake and eat it too!
Combining Content with Courses – It’s “T” Way to go!
And, the good news is that we are going to be playing a larger role in helping you do just that.
In addition to publishing content across the broad horizontals of the T, we are pleased to announce that we will also be creating specific content, typically in the form of courses, for our readers and learners who want to bridge the gap between academia and the real world.
As you would expect, these courses will stitch together relevant learnings from diverse fields, but will be geared towards solving a particular set of problems, one course at a time.
We hope this post helps you put the niche vs multi-disciplinary debate in perspective and also helps you understand how we are looking at adding value to your journey through our Content and Courses.
For the visually inclined, here is the video from our YouTube channel, showcasing the 21 categories of content that was published on our website in 2021. We are publishing videos regularly, and if you do not want to miss out, do Subscribe and hit the bell icon to be notified!
Responses